Getting deeper into the realm of Design Thinking and innovation with Mr. H. Akash, Senior Design Manager, Amazon

About the event: Vignana Jyothi Institute Of management had organized a guest lecture on Design Thinking and Innovation on 11th august 2018. The speaker for the lecture was Mr. Akash, who is currently working with Amazon, as a Senior Design Manager having specialised in user experience design.

In his lecture, Mr. H. Akash discussed about Design thinking and Innovation from a management perspective. This lecture introduced a new approach towards identifying and solving problems. It also briefed us about how to apply design thinking to our problems to generate innovative and user-centric solutions.

Keynote Speaker: Mr. H. Akash, Senior Design Manager, Amazon

Guest: Mahesh Kumar, IMAGINXP

“We cannot solve the problems with the same thinking we used to create them,” remarked Mr. H. Akash as he began the lecture. Design thinking is finding a right problem to solve and then right solutions for that problem. It is categorised as:

  • Divergent thinking
  • Convergent thinking

Divergent thinking is more of creativity, that is like mind mapping which involves taking a word and picking up words to map the previous word. Whereas, Convergent thinking is more of analysis, in which each and every part is analysed to form a solution.

What is the difference between innovation and creativity? Creativity is related to imagination, while innovation is related to implementation. Even if there are so many creative ideas, unless and until they are implemented they can’t be termed as innovative.

Design Thinking helps us in unlocking potential and creating confidence. Innovation in design or in marketing strategy differentiate a product or service from the other. There are thethree factors that are needed to be considered: Business objectives, User objectives and Technology. Business objectives are constraints, User objectives are our focus and Technology is our tool. So, we need to find problems and solutions by considering these three factors for optimum results. 90% of the time an industry fails because of not taking these factors into consideration.

Finding the right problem, solves half of the problem. By breaking down a complex right problem in to simple problems and then finding solutions yields to optimistic outcomes. There are various features of design, it is Iterative in which product evolves with time, Collaborative in which the process is mastered by one other’s strategies and Human -centric in which ideas are turned in to facts.

The design process of IMAGINXP involves:

  • Design- rapid prototyping
  • Day-Run- test with small number of users
  • Discover-understanding the user and the unmet needs
  • Define-choose the problem to solve
  • Dream-Create large number of solutions

From the design we can understand the importance of user needs. This indicates “user experience (UX) design is very crucial for the product to be successful. Marketing specialist and UX designers have similar goals. So, the product owners working closely with UX designers help to innovate and drive the product ideas to success. For instance, Airbnb,” explains Mr. H. Akash to simplify the concept to students.

There are some examples where design thinking went wrong. They are:

  • A good design thinking exercise
  • A successful pilot that crashed!
  • Host of problems from fashion, privacy, industrial design
  • Cost, battery life attachment to mobile phones

There are different kinds of innovations that differentiate a product from the other. They are:

  • Packaging innovation
  • Delivery innovation
  • Product innovation
  • Pricing innovation

Aligning Marketing and UX aesthetics improves customer experience, attract new users, engage users, improve conversions, flawless customer journey, content and automation. On being requested by a student he also gave info about how management team brings up an idea and then how it collaborates with technical team to provide a successful product.

The event was concluded by presenting mementos to the speakers and a vote of thanks extended by the students on behalf of Vignana Jyothi Institute of Management.

 

Kiran Aketi makes a strong and colorful start to his professional journey with a placement with Asian Paints

When Kiran Aketi stepped onto the vibrant VJIM, Hyderabad campus for the first time, he had his set of expectations. He wanted to understand the real life business world better and gain in confidence to face it when time came. Two years of training with cutting edge pedagogy that included term papers to improve presentation skills and CVS training for better communication meant he left the campus with a bright and colorful future ahead of him. After all, he has bagged placement with a top brand like Asian Paints and forayed into the corporate world in style.

Corporate insights for budding manager
Kiran asserts that he really understood the importance of PGDM after he started the program. He learned about different aspects of business including consumer behavior, product life cycle, marketing strategies, pricing and more. “But above all, VJIM, Hyderabad gave me the belief and confidence in my abilities. That’s why when I didn’t get through initial placement interviews I believed that a big company was waiting for me, and that’s how I cracked Asian Paints interviews,” he claims.

Internship creates the perfect launchpad
Kiran got the opportunity to use his learning in the real corporate world during his internship with Triumphant Institute of Management Education. His project involved conducting competitor analysis, promotional activities and counseling of students. As he rubbed shoulders with professionals he got the taste of actual work environment. “The experience was important for my placement interview. But it will be absolutely vital in my job with Asian Paints as I will handle different responsibilities including working with dealers to achieve sales targets, solving their queries and more,” he adds thoughtfully.

In Kiran VJIM, Hyderabad has created another confident professional with bright future. At the same time, through the social outreach programs it has made him aware of his responsibilities towards the society. So when he talks about giving back to the community and those in need, you know that his transformation is not only complete but heartening too

VJIM, Hyderabad modernizing its management programs with changing times

“Our competition is not with other B Schools, we need to compete with where we were yesterday and keep bettering ourselves,” says Mr. K Harishchandra Prasad, Chairman, VJIM, Hyderabad. His words reflect the constant efforts of the B School, which strives to imbibe that philosophy in every aspect of learning, from methodologies to knowledge resources, networking for industry inputs to building on the faculty strength. And the results are showing as its PGDM programs evolve giving students the cutting edge advantage.

It all begins with the curriculum that gets frequently updated to keep students abreast with the latest industry moves. Ms. V. Jayashree, Sr. Asst. Prof – Marketing and Program Director at the B School also reminds us that the courses are designed to even the playing field for students from various backgrounds. “Some of our students have work experience, others don’t. A big task is to make them un-learn and then re-learn. We try and do that by bringing case studies, on field assignments etc to the program,” she tells us.

The Chairman asserted that one of the goals for the B School was to achieve zero fail percentage. Efforts have been taken to monitor the performance of students on a regular basis. Dr. Ch. S. Durga Prasad

Director of the institute adds, “We started offering evening classes to students who were weak in particular subjects. They were given tutorials and extra work, which resulted in them catching up with other students. As a result there was hardly 5% failure rate in the Batch of 2017.”

Moving with the changing times VJIM, Hyderabad launched several initiatives including streamlining some of its programs in 2017. It also started online exams for students and Television Schooling, which was an instant hit with the students. Speaking of the initiatives Dr. Prasad says, “The idea was to build confidence in students and make them believe in themselves. With over 20 companies recruiting 125 students this placement season, I think the initiatives are paying off.” And that is good news for students of the B School.

 

 

 

A latest feather in the cap with CRISIL grading “A” and “A**”.

Year 2017 has been extraordinarily special for Vignana Jyothi Institute of Management (VJIM), Hyderabad. Having completed 25 years of delivering quality management education in India, the B-school of Hyderabad has been climbing from strength to strength. By beating other pvt. B-schools in various rankings and surveys, introducing some of the latest academic practices, building around the faculty pool and infrastructure, VJIM has been leaving no stone unturned to ensure students reap from an intellectual ecosystem. The new feather to its cap is the latest CRISIL Business School rating.

PGDM of VJIM, Hyderabad has been awarded National- A grading and TS- A** State grading. This latest achievement shows the school’s unflinching determination to adopt to changes and bring India depth and global breadth to education.

The CRISIL rating is a signature to the fact that VJIM, Hyderabad is ensuring its quality while keeping in pace with industry demands from fresh graduates. CRSIL’s grading process involves detailed information from the business school, a campus visit and feedback from recruiters and alumni. A detailed report is then presented to the grading committee which assigns the grading. The entire process takes about a month from the time of receipt of information from the business school. CRISIL’s criteria for grading business schools have been developed after carrying out extensive research. The organization uses quantitative and qualitative assessment parameters, to ensure that their evaluation framework is both robust and comprehensive.

Class 2018 PGDM students experienced industry internships and moved forward to bag commendable placements. From companies such as Deloitte to TBRC to TIME Education and GGK Tech, VJIM witnessed plenty of recruiter’s cherry-picking graduates from the latest graduating class of the business school. While students learnt from intense industry visits, interfaces, lectures, conclaves, seminars and workshops, the curriculum followed by the B-school also saw them creating start-up models or working around business ideas.

Students represented the school in various academic forums and competitions, bringing home trophies and accolades. Faculty submitted papers and presented cases in various national and international journals and conferences. With innovative electives and core courses to choose from, the journey traversed by the B-school in academic year 2017-2018 has been a fulfilling one.

Santosh takes ‘rejection’ in his stride and bags placement with ITC Limited.

Some of the brightest minds and leading personalities in the world of business have risen from failure. It’s your ability to take setbacks into your stride and turn the opportunities into success that proves your mettle as a professional. That’s exactly what Santosh, PGDM 2016 – 18 at VJIM, Hyderabad did after he failed to make it past the first round of placements for his ‘dream company’. “It was tough but I realized companies don’t reject candidates, they choose those who are ideal for their organization. After that I got shortlisted by every company,” he says wisely. And his reward was placement with a top brand like ITC Ltd. He tells us how it all happened.

Getting down to the basics

As an engineering graduate Santosh admits that he had no knowledge of management concepts when he enrolled with VJIM, Hyderabad. He chose to be a generalist with knowledge of core subjects rather than being a specialist in one. The nature of the program encouraged him in his pursuit. “Dynamic and updated course structure, affable faculty, mentoring system and career vision schooling systems for placement preparations are four factors that make VJIM stand out from other B Schools. These elements of learning were crucial for my growth too,” he adds.

Building on the strong foundation

According to Santosh, VJIM, Hyderabad offers students a number of platforms to showcase their talents and grow as professionals. He singles out the influence of AIMA games where he had to take solo responsibilities, manage teams and improvise to overcome worst case scenarios. “My SIP with Trip Thrill, a startup company in Tourism Industry was another building block in my journey. My project was to acquire homestays for the company in Coorg and market them on online platforms. I could put my learning into practice in a short span of time,” he says.

Santosh believes these experiences will help him in his professional life as he takes on the role of a Sales Manager with ITC. Besides the learning he takes memories of open air dinners in the hostel, canteen hangout sessions and placement parties. Given his own prestigious placement, you’d imagine that his party was one to remember.

 

11th National Conference at VJIM, Hyderabad offers students an enriching experience on a timely topic

Vignana Jyothi Institute of Manegement (VJIM), Hyderabad recently hosted its 11th National Conference on “India Rising: Perspectives from South Asian Region” in the presence of renowned names from different industry sectors and academia. Held on 29th and 30th of Jan, the topical conference was high on relevance as it focused on the growing might of India, which has been bolstered by initiatives like Make in India and Digital India. As Indian brands taken on global powerhouses, intra-regional trade in South Asia needs to reach its potential. These were some of the questions raised and answered through eye opening discussions in the two day conference.

With Mr. Mahendra Raja Ram, Disaster Risk Reduction Officer, UNICEF as the Chief Guest and Mr. C V Raju, Head Distribution, Nigeria, Bharti Airtel Ltd, Retired, as the keynote speaker, the conference was inaugurated in a star studded ceremony. Dr. Ch S Durga Prasad, Director, VJIM and Dr. A S Rao, Director Centre for Project Mobilization and Globalization, Vignana Jyothi addressed the gathering and put the theme of the conference into perspective. Over the course of two days, experts deliberated and discussed four sub themes that streamlined the learning for all participants.

“Building Social and Physical Infrastructure” was the first topic that was discussed by Dr Vijaya Bhavani, State Project Officer, UN Women, AP, Mr. D. Suresh, Dr. Reddy’s Foundation, Hyderabad and representative from L&T Metro, Hyderabad. The latter talked about the metro project in Hyderabad, voted the most liveable city in India in Mercers Report. Dr. Bhavani then spoke about Gender Equality and its role in Building Social Infrastructure. Mr. Suresh delved into his own experiences working with the Foundation that focuses on learning and development. The stimulating discussion has several crucial learnings for the audience.

The session on “Leveraging the Demographic Dividend and Fostering Governance and transparency” had Prof. Paritala Purushottam, Adjunct Professor, Centre of Economics Social Studies, Hyderabad, Dr. A M Rao, Vice President, Corporate, Satyam Venture Engg. Services Pvt Ltd, Tech Mahindra, Hyderabad, Mr. M Sanjeeva Rao, HR Professional and Trainer on soft skills and Management Systems, Dr. I V N S Raju, General Manager, Corporate HR and Admin, Renew Sys India Pvt Ltd, Fab City, Hyderabad and Dr. K V S Sarma, Prof. Law, National Academy of Legal Studies and Research on the panel. The discussion shed light on demographic dividend, lessons from China and other Asian countries, and ways to tap into Demographic Dividend, Economic Growth, Employability, Gender and Demographic Evolution.

Day 2 of the conference carried the tempo of the discussions with the first session on “Institutionalization of Financial Reforms”. With seasoned speakers like Mr. Shankar Suman, GM – Banking Supervision, RBI and Mr. B. Srinivas Reddy, Managing Director, Wealth Aggregator Financial Services Pvt Ltd. on the panel, it wasn’t surprising that participants were taken through different stages of banking reforms, financial markets and reforms in industrial sector in a simple yet effective manner. Students in the gathering realized that reforms are launch pads for social sector, including agricultural sector, SME’s and marginalized weak sectors.

The final session on “Reimagining an Education Eco-System” was helmed by Dr. K. Panduranga Rao, Group Head – HR, IVRCL, Dr. Sekhar Murthy, Director, IIC Technologies and Mr. R K Dinavahi, Board Member, NHRD. Dr. Rao made a valuable point when he said, “Educational qualifications are important for your success but attitude, vision, physical health and communication are also crucial.” Dr. Murthy talked about ‘Disruptions in market place and Digital age education’ and suggested, “The educational system should connect to the students by talking their language.” Finally, Mr. Dinavahi urged students to go beyond textbooks, learn from their experiences and shine in the field they choose.

His words were held true for the conference, which created an immense learning experience for students on topics that are timely and vital for managers of the future.

Chrysalis 2018- Hyderabad’s favorite management fest is back again!

Vignana Jyothi Institute of Management (VJIM), Hyderabad’s annual cultural festival Chrysalis 2018 has been creating tremendous rounds on the internet, months before the fest. Scheduled for 2nd and 3rd of February, 2018, Chrysalis is ready to see some of the top management schools of Hyderabad contesting each other over two days of riveting activities and competitions.

With success of Chrysalis over the years, 2018 chapter of the fest has some of the most exciting, on-stage events lined up for participating colleges and audience. Here’s a quick glimpse for you.

Razzmatazz

The Razzmatazz of Chrysalis 2018 will see some of the gorgeous fashionistas walking on the stage, in their best. And this year the fashion show becomes even bigger in association with Feastball, Olive, Amar Pensieve and Karma.

Face Off

Enjoy the dance face off, where dancers will challenge dancers with their performance across dance genres such as Classical, Bharat Natyam, Crumping and HipHop. Gathering dance participants from more than 10+ colleges in one place and seeing them out perform one another, Chrysalis 2018’s Face Off is going to have the stage on fire.

Battle of Bands

Be the live audience of this ultimate Battle of the Bands where the melodies of drums, guitar and keyboards conquer the rhythm of music. Let the band performances make you fall in love with Chrysalis ever more. So be there and enjoy the musical weekend this 2nd and 3rd February!

Treasure Hunt

Who doesn’t want to become the pirate captain jack sparrow and hunt the treasure? So here we are presenting the treasure hunt competition at Chrysalis 2018. The Pirates are all set to hunt the treasure at VJIM Hyderabad campus. Where are you?

Sherlock Holmes

Addicted to the English detective Mr. Holmes’ works? Have eaten all his crime stories as a hungry reader? Here’s your chance to solve the crime mystery at Chrysalis 2018. If you haven’t registered yet, here’s your last minute tick-tock running.

Student Coordinators of Chrysalis 2018:

  • Kaleem- 9052123476
  • Tejas- 9040128181
  • Shaily Rangrez- 7702533047
  • Anand- 8978444528

Do you have enough reasons to be at VJIM’s Chrysalis 2k18 now? Stay tuned with us for all the exciting updates on the fest!

To read more or to stay updated, visit: https://www.facebook.com/vjimhyd/

Call for Papers for the 11th National Conference “India Rising: Perspectives from the South Asian Region” to be hosted by VJIM, Hyderabad presents a huge opportunity

Vignana Jyothi Institute of Management, Hyderabad will host its 11th National Conference in the presence of leading lights from the industry and academia on the 29th and 30th of Jan, 2018. The conference also offers a platform for papers on the theme “India Rising: Perspectives from the South Asia Region”. To be submitted by 20th of January, the papers will bring further value to the discussion on the highly relevant topic in today’s times.

Indian economy is booming and initiatives like Make In India, Digital India and Tax Rationalization are having an impact. The region is considered the biggest marketplace in the world today. While there is no denying that India will take its place amongst developed nations in the world, challenges like integration, low inter regional trade remain. These and few other The conference organized by conveners Prof. Shishir Polasani and Prof. Suresh Kerani, the B School has created a platform that will have a lot in store for entrepreneurs, government policy makers, research agencies, consultants, industry professionals, academics and future managers alike. They will be privy to discussions on opportunities and challenges for regional economic growth. The conference is divided into six topical sub themes to streamline discussions:

  • Building Social and physical infrastructure
  • Leveraging Demographic Dividend
  • Fostering Transparency and Governance
  • Institutionalising Financial Reforms
  • Reimaging Financial Reforms
  • Reimaging Educational Ecosystem
  • Balancing Globalisation and Regionalism

At the end of the day, the conference will o facilitate interaction amongst various stakeholders from the South Asian Region. It will also aim to propose policy recommendations to foster greater intra-regional cooperation and integration.. Researchers and students can be a part of the engaging discussion by submitting papers on related  sub-themes.

Those who are interested in sending their papers for the conference, here are the important pieces of information:

Register yourself at http://vjim.edu.in/11th-national-conference/

Last date for registering: January 25, 2018

Maximum Length: 6,000 words excluding title / cover page and references

Synopsis: Not more than 200 words

The papers must include a clear indication of purpose of research, methodology, major results, implications of the study and key references. It will be a huge opportunity for researchers to reach out to a prolific audience and make their mark with findings on a topic that everyone is talking about. Papers should be mailed to: conference@vjim.edu.in

To directly call and enquire, you may connect

K Sowjanya of VJIM, Hyderabad wins the coveted Gold Medal at IMCI contest beating participants from 20 B Schools

K Sowjanya of Vignana Jyothi Institute of Management (VJIM), Hyderabad did herself and her institute proud by winning the Gold Medal at Hyderabad Business Schools Summer Internship Project contest 2017. The contest is a Institute of Management Consultants of India (IMCI) initiative meant to build strong relationships between industry and academia. Nominations were sought from top B Schools and participants were judged on several key parameters where Sowjana came out riding on top of the event.

What makes Sowjanya’s achievement truly remarkable is the fact that over 20 management institutes including NMIMS Hyderabad, SIBM Hyderabad and IBS Hyderabad participated in the contest. Talking about the nature of the event she reveals, “Based on the report submissions in the first round, 6 students were chosen to make presentations. We had to adhere to a prescribed format for the presentations, which were followed by Q and A session. I am thrilled to have won.”

Covering everything she wanted to in a five minute presentation wasn’t an easy task. Sowjanya admits to having been nervous but pulled it off with confidence. And that confidence she attributes to her B School training and the internship, which led to this contest in the first place. “I worked as a HR intern with Sun Pharma and it was a huge experience for me. I stayed as a PG in Mumbai, navigated through the city and learned many life skills,” she adds with a smile.

The eight week internship had Sowjanya working on the project – ‘Attrition and Retention Strategies Analysis of Field Employees at Sun Pharma’. It required her to carry out qualitative research on the attrition and retention strategies and analysis of the exit data. Looking back she says, “Each day was unique as I had to assist during recruitments on weekly basis. I worked from the Head Office but also had to visit different locations for interviews and it was exciting.”

Sowjanya asserts that preparing questionnaires and collect information from the existing and past field employees, analyzing the exit data and interacting with the second level managers for inputs were some of her responsibilities. She believes her project stood apart from the rest because, “It was more of primary data collection and analysis than the secondary data analysis. I could also connect to the problem situation, merger of Ranbaxy and Sun Pharma, easily.”

Major responsibilities are followed by challenges. For Sowjanya it was managing time to handle regular tasks, her research and get inputs from employees who had left the organization. But she managed to impress her employers. “It was a huge moment for me when they adopted two of my recommendations. It gave me the confidence that I was doing well in the professional environment,” she states. The gold medal should then feel like the icing on the cake.

How VJIM-ites use outbound activities to learn team dynamics and understand the importance of “unity”?

Aim: Team dynamics and collaboration through outbound activities. 

About the activity:

The outbound activity was conducted in three rounds

  1. Maze game
  2. Bottle and stick
  3. Jigsaw puzzle
  4. Team band

The PDGM students of Vignana Jyothi Institute of Management, Hyderabad were divided into 4 groups, each group with 15 members in them.

Tenure: It was a 2 days’ event where all the students were divided by their sections and activities and attended conduct one section after another.

Place: Green Lahari near the VJIM Hostel

Activities- 

1.Maze game:
In this game the students were asked to cross through a route assuming they have landed over mines/bomb and were given instructions by the team members which route to take and according to that the player had to take the route that helps him/her avoid getting bombed and reach their destinations safe.

2.Bottle and stick:
This game tested students’ analytical skills as well as their coordination among the team. The task was to pick a bottle by only using two sticks and the sticks had to be placed back in a cover. This game teaches how imperative it is to accept the instructions of the peers than only relying on one’s own decisions in life.

3.Jigsaw puzzle:
It was the regular jigsaw puzzle game where students had to join the pieces that replicate the main picture. VJIM students learnt from this activity that “too many cooks can spoil the food.” Presence of mind is absolutely critical for any game one plays!

4.Team band:
This activity tested the trust level of the team members while they operate within a team. This activity shows how important it is for every member of the team to contribute, resulting in building strong bond within the team. It also showed when any member of the team quits, there is a huge impact in the remaining body.

Conclusion:
It was an adventurous experience for each and every student of VJIM, Hyderabad to attend the Outbound Training Programme. “The kinaesthetic way of learning opened our minds towards understanding the dynamics of management better,” says Poojitha, PGDM Class of 2018. “We all got to explore more things in terms of the place, persons and games,”she adds further.