11th National Conference at VJIM, Hyderabad offers students an enriching experience on a timely topic

Vignana Jyothi Institute of Manegement (VJIM), Hyderabad recently hosted its 11th National Conference on “India Rising: Perspectives from South Asian Region” in the presence of renowned names from different industry sectors and academia. Held on 29th and 30th of Jan, the topical conference was high on relevance as it focused on the growing might of India, which has been bolstered by initiatives like Make in India and Digital India. As Indian brands taken on global powerhouses, intra-regional trade in South Asia needs to reach its potential. These were some of the questions raised and answered through eye opening discussions in the two day conference.

With Mr. Mahendra Raja Ram, Disaster Risk Reduction Officer, UNICEF as the Chief Guest and Mr. C V Raju, Head Distribution, Nigeria, Bharti Airtel Ltd, Retired, as the keynote speaker, the conference was inaugurated in a star studded ceremony. Dr. Ch S Durga Prasad, Director, VJIM and Dr. A S Rao, Director Centre for Project Mobilization and Globalization, Vignana Jyothi addressed the gathering and put the theme of the conference into perspective. Over the course of two days, experts deliberated and discussed four sub themes that streamlined the learning for all participants.

“Building Social and Physical Infrastructure” was the first topic that was discussed by Dr Vijaya Bhavani, State Project Officer, UN Women, AP, Mr. D. Suresh, Dr. Reddy’s Foundation, Hyderabad and representative from L&T Metro, Hyderabad. The latter talked about the metro project in Hyderabad, voted the most liveable city in India in Mercers Report. Dr. Bhavani then spoke about Gender Equality and its role in Building Social Infrastructure. Mr. Suresh delved into his own experiences working with the Foundation that focuses on learning and development. The stimulating discussion has several crucial learnings for the audience.

The session on “Leveraging the Demographic Dividend and Fostering Governance and transparency” had Prof. Paritala Purushottam, Adjunct Professor, Centre of Economics Social Studies, Hyderabad, Dr. A M Rao, Vice President, Corporate, Satyam Venture Engg. Services Pvt Ltd, Tech Mahindra, Hyderabad, Mr. M Sanjeeva Rao, HR Professional and Trainer on soft skills and Management Systems, Dr. I V N S Raju, General Manager, Corporate HR and Admin, Renew Sys India Pvt Ltd, Fab City, Hyderabad and Dr. K V S Sarma, Prof. Law, National Academy of Legal Studies and Research on the panel. The discussion shed light on demographic dividend, lessons from China and other Asian countries, and ways to tap into Demographic Dividend, Economic Growth, Employability, Gender and Demographic Evolution.

Day 2 of the conference carried the tempo of the discussions with the first session on “Institutionalization of Financial Reforms”. With seasoned speakers like Mr. Shankar Suman, GM – Banking Supervision, RBI and Mr. B. Srinivas Reddy, Managing Director, Wealth Aggregator Financial Services Pvt Ltd. on the panel, it wasn’t surprising that participants were taken through different stages of banking reforms, financial markets and reforms in industrial sector in a simple yet effective manner. Students in the gathering realized that reforms are launch pads for social sector, including agricultural sector, SME’s and marginalized weak sectors.

The final session on “Reimagining an Education Eco-System” was helmed by Dr. K. Panduranga Rao, Group Head – HR, IVRCL, Dr. Sekhar Murthy, Director, IIC Technologies and Mr. R K Dinavahi, Board Member, NHRD. Dr. Rao made a valuable point when he said, “Educational qualifications are important for your success but attitude, vision, physical health and communication are also crucial.” Dr. Murthy talked about ‘Disruptions in market place and Digital age education’ and suggested, “The educational system should connect to the students by talking their language.” Finally, Mr. Dinavahi urged students to go beyond textbooks, learn from their experiences and shine in the field they choose.

His words were held true for the conference, which created an immense learning experience for students on topics that are timely and vital for managers of the future.


A session on Life Management Skill shedding light on Σi is i= 0,1,2,3,4——–9++

Mr. D. N. Rao, a celebrated trainer in the field of Life Management Skills recently interacted with the students of Vignana Jyothi Institute of Management, Hyderabad over a two hours’ session. The purpose behind the interaction was to help students develop life management skills and to see them through one of most important transitory phases of life- student to working professionals.

The topic of the session was an absolutely interesting one: Σi where i= 0,1,2,3,4——–9++

Mr. Rao’s speech stressed around the basic elements of life management skills, which contribute towards making one Happy and Successful. The points on which he emphasized are below:

Element 0:

  • Our place in the Universe is insignificant (approximately equals to 0)
  • The knowledge we have is just a drop of the whole ocean of knowledge existing around us
  • Feel the universe’s presence and know how tiny is our existence and knowledge compared to the vastness around. This realization helps us to feel Affable and Friendly and helps us bring drastic change in our Attitude

Try to convert the zero to a significant value by prefixing a digit 0===>10 and 00 === > 100 and this digit is the purpose of anything.

Element 1:

Unique things in our lives

  • Time& Place
  • Parents
  • Self
  • Truth

To be present and to experience- “Experience the present”

Element 2:

There are 2 sides of everything

  • Always try to look the opposite side (which is not the wrong side)

Element 3:

You, Me and Us

  • Always live and work in Harmony with others
  • A single digit 1 is One but 2 digits 1&1 is eleven (11)

Element 4:

Always remember the 4S’s

Sankalpam: Determination

Shradha: Sincerity & Honesty

Shrama: The hard work in trying. It is 90% sweat and 10% luck

Saadhana: Continuous assessment of Hardwork

Element 5:

Respect the 5 elements of Nature

  • Earth
  • Water
  • Air
  • Sky
  • Fire

Element 6:

Awake the GIANT within you. Ask yourself, what am I? and who am I?

It means the following 6:

  • Body
  • Breath
  • Memory
  • Enthusiasm
  • Intellect
  • Soul

Element 7: These are the most powerful tools:

  • Be Proactive
  • Start with an end in mind
  • Do first things first
  • Win-Win
  • Synergize
  • Understand others before trying to be understood
  • Sharpen the saw

Element 8:

Always avoid the eight negatives after being successful:

  • Attachments & Entanglements
  • Procrastination & Obsession
  • Jealousy & Greed
  • Anger & Arrogance

Element 9++:

  • Build your own philosophy on similar lines
  • The power of asking and prayer will carry you through tough times


Always place the above elements

Mr. P. Venkat Kumar at VJIM, Hyderabad shares his experience with the retail giant Big Bazaar and helps students get an insight into the Retail industry

-Sandipa Padhi

PGDM, Class of 2015

Vignana Jyoyhi Institute of Management (VJIM), Hyderabad

Industry-Institute interface sessions at Vignana Jyothi Institute of Management (VJIM), Hyderabad are highly anticipated because they offer a brilliant opportunity for students to learn from the best in the business. The session held on 9th Sept was no different as it brought Mr. P. Venkat Kumar, Assistant Unit Head, Operations, Big Bazaar, Ameerpet, Hyderabad to the campus to share his views and insight on the subject of Retail Management. With him he brought his vast experience in the field to help students understand what it is all about and how they can excel in it.

The Retail Industry has always been considered to be one which is versatile, dynamic and filled with different opportunities. Mr. Kumar also reminded the gathering that the Indian Retail Industry is one of the largest in the world and is estimated to be over USD 450 billion. Moreover the industry is in a high growth phase, and is expected to grow continuously for the next two decades. There are many new changes on the anvil, including the much talked about FDI approval. Hence it was a timely session for the students, who stood to gain a lot from it.

Mr. Kumar wasn’t to disappoint as he helped them understand the basics of Retail Management. According to him, “It includes various processes, which help customers procure the desired merchandise from the retail stores for their end use. It has all the steps required to bring customers into the store and fulfill their buying needs. Retail management makes shopping a pleasurable experience for customers who can shop without difficulty and leave the store with a smile on their faces.”

For those who might be interested in Retail industry or even aspire to open a retail outlet of their own, Mr. Kumar had a few pointers to consider. “The location of the store, population of the area, customer convenience, pre-capita income of that area and the mix of community are the factors that you have to remember,” he suggested. He then explained the importance of these factors with an example of Big Bazaar outlet in Hyderabad that couldn’t make profits because the pre-capita income of the population in the area worked out to be a hindrance.

In fact, Mr. Kumar’s lecture was interspersed with several anecdotes from his own professional experiences that made things easier to understand for students. He reminded them that Big Bazaar had 200 different formats of retail outlets all over the country because of the above mentioned factors. He then offered valuable insight into an important element of retail; layout of a store. He stated that it includes manpower, product mix, ambience, parking facility, licensing, visibility of the building, which one should pay attention to.

Mr. Kumar then dug into his experiences with Big Bazaar to talk about critical factors that impact retail stores. “Stocks are important and we try to keep them high. Staff should be well trained and have job satisfaction, which is why we rotate them. But the most important thing is to make sure your customers are happy. That’s the reason we have started Wednesday Bazaar and other offers during festive seasons,” he added. Clearly these strategies have hit their mark, as did his talk with the VJIM students.