Mechanical engineer J. V. R. Ravikanth had four years of work experience as a Sales Engineer with a manufacturing company. But he believes that his professional journey was inadequate as he didn’t even understand the concepts of sales and marketing. Doing his PGDM at VJIM, Hyderabad helped him grasp the concepts, get practical exposure and reposition himself in the industry. The confidence helped him ace the National level placement process for a noted brand like Berger Paints.
Ravikanth was chosen as a Sales officer trainee amongst 2000 participants from all over the country. He talks to us about the rigorous placement process and how he came out trumps.
Stealing the show in National level placements
The placement for a renowned brand not only had aspirants from all over the country competing but also included four demanding rounds. The written test was followed by a Group discussion with company representatives, an interview with a panel including GM – Marketing & HR Manager, and video conference interview with VP (Marketing), Area sales manager, HR Head & one HR executive.
If that wasn’t intimidating enough, Ravikanth reveals the unique nature of each of the rounds. “The GD focused on logical questions and decision analysis where they were looking at our body language, communication skills and ability to analyze situations. The first interview also required us to know the basics of marketing while the video conference focused on our selling skills and communications. I felt I had the right background to make an impression,” he says.
How he got his prep on at VJIM
According to Ravikanth, VJIM, Hyderabad enhanced his understanding of various industries through class assignments, term papers seminars and conferences. He also talks about his SIP with GMR Hyderabad International Airport, which boosted his learning. “My project was on the Business excellence model of GHIAL. Sometimes more than the brand of SIP company, it’s the experience you get is crucial for your future career,” he says confidently.
Ravikanth admits that he has gained this confidence with his PGDM, and wants to use it in his work space to develop an understanding of the processes and become indispensible to the company. Participating in Chrysalis, YUVA – Challenge, winning a tagline competition are all experiences that he cherishes deeply.
“These experiences make PGDM at the institute all about holistic learning. It’s important to try and understand the concepts of management so that you won’t be confused in front of the interviewer. You should also keep up with the latest trends through ET, TED Talks, Shark Tank and other avenues to give yourself the edge,” are his final words of advice.